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2020夏季系列

Berluti发布以Blondey McCoy为主角的品牌2020夏季系列广告大片。现年22岁的Blondey McCoy为英籍黎巴嫩后裔,身兼滑板运动员和设计师双重身份。此次拍摄由Blondey的挚友兼合作伙伴Alasdair McLellan掌镜,取景于罗马。全新广告大片由M/M (Paris)工作室担任执行,亦是Alasdair McLellan在Kris Van Assche的艺术指导下,第三次携手为Berluti创作广告形象大片。


此次McLellan以创作者的身份为新一季广告大片呈现全新视角,摄影师通过对人物关系的捕捉,以罗马这座令人流连忘返的城市为原点,在结合城市特色的同时,巧妙地将Berluti 2020夏季系列从秀场带到现实当中,以其独特的艺术特色融合McCoy与生俱来的当代优雅气质,诠释品牌不凡的摩登态度。


“在品牌悠远的历史中,Berluti曾与Greta Garbo、Robert Mapplethorpe和Patti Smith等众多名人合作,为其度身打造彰显其性格魅力的造型,Blondey集这些经典特质以及新一代对生活的渴望于一体,他优雅不羁的态度完美地展现了Berluti这个品牌步入新时代的精神所在。” – Berluti 创意总监Kris Van Assche 评论道。


除了一系列由Alasdair McLellan掌镜的Blondey McCoy大片之外,本季鞋履及包袋由Erwan Frotin掌镜拍摄,以其对每件单品特质的观察,与罗马城中独有的岩石、矿石融合碰撞,并以Berluti独有的抽象轮廓悉数呈现。


摄影师通过对人物关系的捕捉,以罗马这座令人流连忘返的城市为原点,在结合城市特色的同时,巧妙地将Berluti 2020夏季系列从秀场带到现实当中。

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