Berluti partners with BWT Alpine F1 Team
Berluti is proud to announce a partnership with BWT Alpine F1 Team. The Parisian Maison is thus established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s DNA.
With a history dating back to 1955 when Jean Rédélé, a young man passionate about competition, formed an automotive brand before going on to design the legendary A110 car seven years later, the company has evolved into Alpine F1 Team in 2021, taking victory at the Hungarian Grand Prix the same year.
As it embarks on its second Formula 1 season, Alpine’s core values of passion, innovation and excellence meet Berluti’s focus on craftsmanship, know-how and cutting-edge technique in a new partnership in which Berluti will provide elegance kits to the BWT Alpine F1 Team drivers and executive team. An emblem of masculine elegance, Berluti provides a complete, head-to-toe wardrobe for modern men.
Drivers Fernando Alonso - two-time Formula 1 World Drivers’ Champion - and Esteban Ocon - who took his maiden Formula 1 victory at the 2021 Hungarian Grand Prix - will, alongside the Executive team, wear a Berluti wardrobe on selected occasions. Composed of a formal suit and an informal jeans, embroidered shirt and cashmere blazer ensemble, the kit also features accessories and shoes including the new Eden lace-up as well as the classic Playtime sneaker and the iconic Alessandro lace-up court shoe, both displaying an Alpine-inspired blue patina.
To top it all off, Berluti has also handcrafted a made-to-measure Venezia leather case - also with a blue patina - to contain the team’s steering wheels. This unique object is a first for Berluti, and also for Formula 1.
The partnership will debut during the Miami Grand Prix on May 8, and resume at the Monaco Grand Prix on May 29 and later this year. Around the race’s dates, Berluti clients will be able to meet the BWT Alpine F1 team at local Berluti stores. Selected clients will also have exceptional access to the venue paddocks and backstage, for a truly unique experience.
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